Environmental awareness & eco-friendly products - TONTOTON Consumers say they’re willing to pay a little or even a lot more if they know that those products have been sustainably sourced and produced. "Consumers are really seeking to purchase products that help them stay true to their values and what they consider matters most to them," said Parker. This was among the findings of a new study conducted by Nielsen. In 1989, 67% of American consumers stated that they were willing to pay 5 – 10% more for sustainable products. to pay more for … They found that: 61% of consumers would be willing to pay more for eco-friendly DIY products. Consumers are willing to pay no more than 10% for a textile product with an ecological label attached. Sustainable Retail: How Gen Z Is Leading The Pack - Forbes Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, they continue to be most willing to pay extra for sustainable offerings— almost three-out-of-four respondents in the latest findings, up from approximately half in 2014. To do that, we develop circular economy business models and support product innovation to find and implement circular solutions, such as transitioning to sustainable materials and minimising waste. • Sixty-six percent of consumers say they are willing to pay more for sustainable brands—up from 55% in 2014 and 50% in 2013. The survey showed that 55… The good sign is that consumers are waking up. Consumers COLORADO SPRINGS, Colo.; June 4, 2019 – More than half of consumers said they would pay more for sustainable products designed to be reused or recycled, according to results of a Click the menu icon to display the main navigation. In fact, consumers earning $20,000 per annum or less are actually 5 per cent more willing than those with incomes greater than $50,000 p.a. A 2015 global online survey by Nielsen reflected Brabeck-Letmathe’s comments, with research showing that 66 percent of the 30,000-plus respondents said … 75% of millennials are willing to pay extra for sustainable products. Nielsen’s information reveals that 43 percent of global respondents claim to have actually spent more on products and services from companies that have implemented programs to give back to society (just 7 percent fewer than those who say they would simply be willing to pay). "Consumers are really seeking to purchase products that help them stay true to their values and what they consider matters most to them," said Parker. However, from a sustainability standpoint, consumers in general will choose to fork out money for sustainable products that do not make big dents in their wallets. Since then, the trend has only increased: a 2015 Nielsen poll showed that 66% of global consumers are willing to pay more for environmentally sustainable products.

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